The vision of the Cape Brandy Distillers Guild is to provide a communication and promotion platform whereby focus is assured on the Cape Brandy segment within the broad South African Brandy category.
Its objectives and activities should be seen as complementary to and not in competition with other organisations and efforts to promote and support the overall brandy category.
The objective of the Guild is to communicate the provenance of Cape Brandy and to simultaneously promote and support the sales and marketing efforts of its members.
Open to any organisation or person who distils or markets Cape Brandy and who subscribes to the vision of the guild.
Discretionary contribution, minimum of R5000.00 per annum for the first year*.
Discretionary contribution, minimum of R5000.00 per annum for the first year*
*Sales / volume based model under consideration for future fee structures.
The Guild will be managed by the Guild Protector aided by two members all of whom are to be selected by a majority of members. Mr David Hughes has been appointed the first Guild Protector. Any changes concerning the definition of Cape Brandy and Membership fees must be approved by 75% of the members in number and in value of membership fees.
To apply for Guild membership, please email firstname.lastname@example.org
– Listing of Member and Brandies made on www.capebrandy.org
– Optional on-line purchase through official partner
– Regular Social Media mentions on @capebrandy
– Member “News” release on www.capebrandy.org
– Regular mentions of Members in monthly email newsletters.
– One per month, alternating JHB and CPT
– Small groups of profiled individuals recruited via social media
Printed Marketing Material
– Cape Brandy A3 promotional poster for tasting room
– 200 x Cape Brandy bottle stickers
– 100 x Z-Card Cape Brandy information leaflets
Wine Shows & Festivals
– Brands displayed, tasted & purchased at WineEx, Joburg (October 2016)
– Other Suitable festivals for which budget permits attendance
International Trade Show – When budget Allows
– US / European Trade Show
Duty Free Cape Brandy Stand – When Budget Allows
– Exposure opportunity on Cape Brandy duty free stand